U.S. Operators Monitor File Downloads

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Cary Sherman

Cary Sherman

The operator is also a policeman. Cary Sherman, head of the RIAA, the American Association of the recording industry, announced on Wednesday in New York. Major U.S. cable operators like Cablevision, Verizon and Time Warner Cable, among others, will begin on July 12 to monitor what customers are downloaded through your broadband.

For the RIAA will be the most effective measure ever taken to cut off illegal file mainly music and movies. The announcement was made ​​during the annual conference of the AAP, the National Association of Publishers. Sherman explained that they have taken a year to get it going because it is not as easy as giving the process a button. ”Every broadband provider has a system to automate their infrastructure,” said Sherman. ”You need to create a database to record the people who repeat the download of files with intellectual property rights, and each operator has a different technology.”

The program, commonly called “graduated response” is sent to the client carrier early warnings that it does is illegal, if you continue with the types of discharges, the operator will send a notice back to ask if he had not received previous warnings, while it is informed of the risks involved. If it persists, the operator could cut off the service.

While this particular initiative is launched, the bill has been bogged down SOUP in the United States Congress, under pressure from the technology sector, which are in stark contrast to the efforts of the music industry and film. ”Whatever you say, they say no. Always no,” Sherman said referring to the technology industry.

At the same event intervened Tom Allen, president of the association of publishers, who acknowledged that they had a problem communicating with people. Allen, who was a congressman from Maine recalled the popular rejection of the bill and PIPA SOUP. ”The woman who replaced me on the bench received 800 emails in two days, all opposed to such laws. In this environment our respective industries How can defend its principles of copyright?

“The right does not always prevail,” said Fritz Attaway, a spokesman in the act of the film industry. ”This time was because our opponents fostered an answer among people with misinformation.” In the middle was the spokesman for the Business Software Alliance, which rejects the SOUP. “There is great opposition to those laws and we must study why that is. I think the best solution is to work with other industries to find a solution. “

Lose speaker cables

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Lose speaker cables

SONY PLANS TO INTRODUCE SHORTLY THE XA-900, A WIRELESS SPEAKER SYSTEM THAT WORKS WITH BLUETOOTH AS AIRPORT.

The audio industry is adapting its equipment to the new habits of music listening, either with a smart phone, iPad tablet, laptop or pocket player.

If in recent years companies have created multiple audio speaker systems with a physical dock for iPod or MP3 speakers now promote that work wirelessly through Bluetooth technology and wireless system from Apple, called Airplay.

It is inevitable wear headphones if you listen to music while walking, but the speakers are the most comfortable in a living room or a room. When the music comes from a pocket player, simply plug into the base of a speaker system located at a distance. If, as often happens now, the music is played with a mobile phone or a tablet, the device is to have at hand to change the music, not far away, where are the speakers.

One solution to this dilemma is that the headphones are wireless, so the phone can be close and speakers farther without having to get up every time the phone rings. Like most phones, smartphones , tablets and laptops have Bluetooth built in, it is natural that the speakers work wirelessly through this technology. And better if these speakers are small, because it fit in the suitcase and travel can take and listen to favorite music in the hotel room.

A wireless speaker who succeeds is the Bose SoundLink, precisely because of its small size for sound quality it provides. It has a thickness of five centimeters and has a battery that lasts up to eight hours without recharging. The protective cover serves both to support base and is in different colors. It costs about 310 euros.

Sony plans to introduce shortly the XA-900, a wireless speaker system that works with Bluetooth as Airport.

The range of the Bluetooth system is about 10 meters, more than enough for this application. A disadvantage is that the audio signal has to be compressed slightly because bluetooth does not have enough bandwidth to transmit CD-quality. The compression, however, Bluetooth is automatic mode and usually imperceptible to the size and quality of the speakers used.

An alternative to Bluetooth wireless system is the transmission Airplay, a broadband network without wires identical to wifi, but it only works with Apple products bearing the mark or certified by Apple Airplay.

One of the most popular speakers Airplay is the Air Zeppelin from Bowers & Wilkins, which works with the iPhone, iPhone and iPod Touch.It has bluetooth, precisely to emphasize the exclusivity Apple. It costs about 600 euros and is not intended to be transported from one place to another, both for its size and the need for a stable wireless signal and good coverage to be heard well.

Sony plans to introduce shortly the XA-900, a wireless speaker system that works with Bluetooth as Airport. Thus, any owner of a smartphone,as Android, iPhone or Windows 7 Phone, you can use it, and also with a laptop. It costs 550 euros, with sound quality comparable to Zeppelin Air and more versatile than that. A simpler model field as Sony is the BTV25, which goes only with Bluetooth.

Another brand that makes a lot of effort with the seasons is Philips wireless audio, but in this case has Airplay and other models for Bluetooth, designed primarily for smartphones Android.

The common name for this range is Philips Fidelio, with DS9800 and DS8800 models for Airplay AS851 and AS351 and Bluetooth, the most recent. Another very active manufacturer is Sonos wireless audio. In the coming months, we expect a flood of models to capture the attention of millions of users of smartphones, as it did with the sound stations prepared for iPod devices.

The challenge for all manufacturers is to get the highest quality sound reproduction with loudspeaker and smaller, lighter.

The Apple Newton challenges

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The Apple Newton challenges

Tim Cook runs Apple after the death of Steve Jobs

The history of Apple stock exhaust all the adjectives. The company jumped into the parquet on December 12, 1980. The initial valuation of the shares was $ 22, the adjusted price to the IPO would be discounted $ 2.75 if three splits made since then, which gave it a market capitalization of 1,192 million. Currently, the securities traded around $ 600 and is the most valuable company in the world with a market valuation of more than 550,000 million. Only in so far this year the accumulated value in the stock market gains of 47%. Does this behavior logic?

The analysts are clear: although in the short term there could be profit taking by investors, the valuation is not crazy. The market consensus data compiled by Bloomberg confirm this. The company accumulates 48 buying tips, six to keep a portfolio and single selling. The average target price puts the price at $ 667 Apple 12-month view, which is a bullish margin of nearly 12% over current levels.

An analysis of multiples of Apple, the group founded by Steve Jobs quoted a lot cheaper today than when he started his life stock. The capitalization of the IPO amounted to 101 times the net profit prior to placement. Instead, the current market value is 21 times earnings last year and 13.7 times the expected net result for the current course. Tim Cook, the successor to Jobs in the control room of the headquarters of Cupertino (California), has a new argument to those who trust in the potential of Apple: the company will give dividend. The remuneration to shareholders was suspended for 17 years.

The market expects the group to pull new rabbits from his hat

The heater in Apple’s stock is explained by two factors. First, by its ability to innovate. The launch of new products has opened up alternative revenue streams to the traditional (computers and software). First came the iPod, iPhone and then finally the iPad. The famous tablet, for example, did not contribute a single dollar in 2009 and now represents almost 19% of total revenues. The second engine of the income and the capitalization is the furor over Apple products in emerging economies with growing purchasing power. The Asia-Pacific, for example, generated only 7.4% of turnover from Apple three years ago and its weight now stands at 20.8%.

Investors hope that Apple is also upgraded with improved versions of products already on the market, follow in the coming years bringing new rabbits from a hat. Also hope to continue the strength of emerging countries and the management team is able to cope with increasing competition from its rivals. These three pillars are essential to sustain the current price of Apple.

One of the investment banks optimistic about Apple is Morgan Stanley.Their analysts have recently revised its price target on the shares from $ 515 to $ 720. Even in the best case scenario, they believe that securities could reach $ 960, which would levy a stone’s throw a capitalization of one trillion dollars!

“Investors still underestimate the potential for improving the benefits of Apple,” said Morgan Stanley. The organization lists several catalysts for action. First, the growing demand for Cases, both businesses and individual consumers. “Assuming that Apple will maintain their market share of 80% in the segment of tablets for companies, this business could provide an income of 5,000 million this year. Meanwhile, 13% of U.S. consumers expect to buy an iPhone in the next 12 months. “

The group still has room for penetration in emerging countries

Morgan Stanley also believes that Apple has growth potential when it launches in the second half of its new iPhone ready for fourth generation mobile (LTE). “62% of the owners of iPhones expected to improve with a new version,” they argue. They also believe that emerging markets still have much to contribute to the company. “The increased penetration of smart mobile consumers is between 25 to 34 years and emerging countries are 14 times more people in this age range to Europe and America.”

Goldman Sachs, meanwhile, has improved twice its price target on Apple so far this year. Was based on a valuation of $ 550 per share and is now $ 660. “The launch of the new iPhone is another boost for the company.The value listed on still remarkably attractive levels, “they explain.

Citigroup also recommends buying Apple shares. “We believe the company is one of the best cards to bet on the process of digitizing all entertainment content (music, photos and video) because of the potential of its software to manage, edit and share this content. With the iPhone, also provides access to significant growth potential of the mobile market. The current stock valuation is attractive if one considers the great ability to generate cash that give the iPhone and the iPad, “analysts say the bank.

Apple’s cash now exceeds 100,000 million and the company has decided to give back to their shareholders. From the last quarter of its fiscal year (July-September) will distribute a quarterly dividend of $ 2.45 per share.Moreover, in the next three years will spend 10,000 million in share repurchases. The market applauded the measure, though it seems that the dividend is the main argument for investing in Apple.

Stuart Rhodes, fund manager M & G Global Dividend, applauded the decision because it improves the efficiency of capital of the company, but shall not include the value in the fund’s portfolio for two reasons. The first is that the plan’s main objective is “to neutralize the flood that will impact future stock-based compensation programs for employees.” In addition, the dividend yield of 1.8%, sees “insufficient.”

Illustrators and artists are passed the tablet

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Karla's work on iPhone

Karla's work on iPhone

“A Picasso or Van Gogh would have liked to have one.” A tablet . He says without blushing the renowned British artist David Hockney.¿Heresy? Not for him. At 74 he exhibited until April in the sober London Royal Academy of Arts over 150 works, 50 are ‘painted’ on an iPad. You are not alone. Increasingly, illustrators and cartoonists, newcomers and professionals embrace the tablet as a new tool of creation. For some it is a simple experiment, for others the future of the profession.

Xoan Baltar, Galician artist of 37 years, first began with sketches on the phone and has now hooked on the tablet. ”In prehistoric painted with his fingers in the caves, now we do on a screen. The end is the same expression, only change the tools, “he explains.

The phenomenon started off with the launch of Brushes in 2008 (5.99 euros for iPad, iPhone 3.99), a drawing application on the iPhone. ”Its creator, Steve Sprang, he asked me and other artists how to improve it.Trasteamos with it, we got our work on Flickr and the thing started to walk. “ Then came the iPhone, with its screen three times the iPhone and the avalanche of applications, including SketchBook Pro (3.99), Zen Brush (2.39), ArtRage (3.99) or Adobe Touch (7.99 .)

“In prehistoric painted with his fingers in the caves, now we do on a screen,” says Baltar

Today paint tablets with your fingers, called Fingerpainting in English or brush life and Pointers digital has become a digital art movement in itself.While Samsung has opted squarely for it with the Galaxy tablet Note 10.1, which incorporates the stylus to draw and S Note retouching photographs.

Baltar has exhibited several of his creations in New York, Chicago and Germany and sold other by between 1,000 and 2,000 euros. Now apply the same concept to the realm of entertainment, play Samurai Jack for iPhone, whose graphics, sets and characters drawn entirely on the iPad.”We’ve had two months and not bad, we had a lot of downloads in China,” he says.

The dominance of the iPhone over its rivals, with between 60% and 70% of the market, the study of turn, is reflected in the arts. ”Before the iPad was a Galaxy Tab and the truth, no color. I had to get me all the time in forums to answer questions about the operating system and applications.I have not found anything so intuitive and easy to use as the iPhone, at least to paint, “says Karla Frechilla.

Frechilla, 37, has been painting since I was 14 all, on tables, paintings, using acrylics, oil and now on the screen.The advantage of the tablet , he explains, is in the immediacy, walking down the street, turn on the inspiration, and scribble desenfundarlo instantly without waiting to return to study. It serves as an inexhaustible book of ideas as well as a tool for rematarlas professionally.

Passed to the tablet has opened new ways to make themselves known. Has not sold any of his work but often invited to draw pixels with live finger.His surreal portraits Pasman progress to the audience and the Brushes application to record video how the work is being born out of nothing. With this material is now planning an exhibition of digital art in Madrid. Of course there are drawbacks. No tablet yet recognize finger pressure, although the Galaxy 10.1 Notice itself processes the pen

A Kyle Lambert, a young British artist, came up to YouTube videos of his creations on the iPad. In less than a year received 1.5 million hits and an invitation to demonstrate proficiency live in the MacWorld trade show last year. His latest project, Toy Shining,mixes characters from Toy Story and the movie The Shining in 25 tablet drawings. A Lee Unkrich, the director of Toy Story 3, the idea seemed so bizarre that Pixar was invited to present it.

“At first it was just a fun, but now I use it to create professional works. I mix all, I can start on the iPad and export the artwork to improve it or use Photoshop to Adobe applications in the Galaxy Touch Tab. Both are good, but I prefer the iPhone, “says Lambert.

Of course there are drawbacks. No tablet yet recognize finger pressure, although other processes Galaxy 10.1 Note the pencil, something to do for years Japanese models Wacom, specially designed for digital drawing. Nor can use two or more fingers simultaneously. And the screen resolution, except tablets high end still leaves much to be desired.

Luis Weight, Granada based artist, believes that many of these obstacles will be resolved with the release of new models. The new iPhone is an example in terms of screen resolution. In the same way that Apple tries to sneak into the field of education and textbooks, it would be strange not to do so in the art world.

“I am convinced that the future of the figure passes through the tablets .With the computer’s eye is on the screen and hand drawn. View on the tablet and draw on the same surface, as it is on paper, “said Weight, who sees even jeopardize the Wacom. ”They’re still too expensive. Or adapt to change or disappear. “

One of his drawings on the iPad illustrates the cover of a book by Kafka, “In the prison,” released by the publisher End of journey. Another is a stylized black and white dancer, hangs in the house of the owner who commissioned the portrait. The German edition of Financial Times and now echoed software firm Autodesk takes you tour as professor of SketchBook application. New art, new opportunities.

Intel and Windows, the losers

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Android booth

Android booth

One day of fair and Windows and Intel are conspicuous by their absence. The two major players in the computer age is just a footnote in the era of postpecé, as defined by Steve Jobs. Nor is Apple, but for very different reasons (their marketing is different).

Fair and Barcelona started on Sunday with some presentations of Sony,Huawei and HTC, on Monday with the official opening was also the turn of the Chinese ZTE , and Asus and LG. All have dozens of devices, both mobile and tablets and in all cases, with the exception of Nokia, the devices have operating system Android, either version 4 or version 3, but the Android After all, in the case of processors are almost alwaysQualcomm (born and with the phone) or Nvidia (who grew up in the ecosystem of the game). Chips are used to turn on and off in seconds, use much less energy and being a girl for everything from a simple voice call, the payment of things or the vision of a live film. Its great virtue is that, depending on what makes launches the processor part you need.That’s what the manufacturers refer when they speak of chips with four or two cores.

Most manufacturers have reached agreements with these manufacturers of chips, not Intel, not Microsoft, but with Android, which is an open platform and that, despite its fragmentation in different versions, seems to be no incompatibility between them.

“Welcome to Androidland” said Andy Rubin happy, factotum of the Google Android platform. No wonder, are turned up 850,000 units, according to their data. In 2011, twelve million tablets, excluding the Amazon Kindle Fire, double that of 2010. But Google does not have enough. The next frontier is home: “If we put Android in homes that will not work,” proclaims Rubin. They do not want them to go the way Wintel (Windows and Intel acronym), who failed to develop the computer to everyone in his hand all day mobile.

In this atmosphere of absolute triumph of Android and Qualcomm and Nvidia, the only exception is Nokia, with its Lumia and Windows software, for which he had to bury their own Symbiam system. The strategic move is very risky for both. According to the predictions of analysts, within a couple of years, Nokia and Windows will recover the market that had Symbiam before disappearing, ie, at best, will be the umpire.

On the other hand, Intel has announced that its Atom chips will be included in mobile operator Orange and some of ZTE. The adage better late than never, probably not worth in a world as dynamic and changing as the intelligent mobile telephony.

The fair, in any case has started in Barcelona with a high attendance.From seven o’clock hundreds of people have been entering the premises of the mobile world fair . It is expected that over 60,000 people from 130 countries visiting the city until Thursday. Prince Philip has been one of them.

Accompanied by Industry Minister, José Manuel Soria, and other authorities, Felipe de Borbon has visited several houses and midmorning attended the presentation of Barcelona as the capital of the mobile, an initiative that officially gets underway next year and that as the heir to the throne is “a positive message and image so that we can launch from Spain to Europe and the world in such a difficult context in which we live.”

Felipe de Borbon has pointed to the mobile industry as “one of the keys to contribute to ending the crisis and job creation.” For his part, President of the Generalitat, Artur Mas, said that the capital is a morale booster for everyone. In addition to an annual festival and professional conference, Barcelona aims to become a technology lab. The economic impact for the entire period 2012-2018 is estimated at close to 3,500 million euros.

In an industry as dynamic as mobile telephony, voice services still account for 70% of total revenues. In 2012 about 20% will come from the data in a market whose growth are leading emerging economies, which will account for 40% of total revenue by the end of this year.

This time there are only seeing phones (which include those who carry quad-core processors), tablets and applications at the fair. In addition, a car manufacturer has introduced one of their new models. This is the Ford B-Max, which can send and receive messages through a voice recognition system, among other applications.

ZTE, the fourth mobile phone maker in the world, now seeks to become the third . This has deployed a battery of new phones at the show. His best equipment, both mobile and tablets, are quad-core processors, Nvidia and Qualcomm in the event that the connections have access to 4G (LTE).

Digital phone and Mozilla have announced that they will jointly develop a new mobile phone platform that will streamline the software current smart phones, making applications run more nimbly and cheapen the price of the terminals. It is based devices HTML5 operating in open web, to create a new architecture of your living entirely on the Web, enabling applications that standard with full access to application programming interfaces (API) basic phone. The aim is to create smartphones cheaper for emerging markets, where its penetration is still low, around 20%

Telefónica’s bid for this new operating system from the creators of Firefox claims to be open to all operators and manufacturers, but collides with the interests of Apple and especially Google’s Android. The goal, Carlos Domingo, Director of Innovation at Telefónica is to make affordable smartphones . ”An iPhone would cost 10 times less with this technology.”

Nokia t lso has introduced two new models of smart phones equipped with the operating system Windows Phone. Lumia Lumia 610 and 900, one for youth and the other equipped with high connectivity, will sell for 189 and 480 euros respectively from the second quarter. In addition, the Finnish company has pulled out of the hat a Symbian phone with a camera of 41 megapixels. Is the Nokia 808 PureView.

Andy Rubin, head of the Android platform , explained at the show in 2011 became active 12 million tablets in this open operating system, double the previous year. Discounting of net activations Fire Amazon Kindle.Rubin commented that as people leave cell phones and tablets with the keys when he gets home, his goal now is to deploy Android in homes, either through your TV or home automation systems. A trend that the company will expand the Google developer conference I / 0.

The free Aplis spend more battery

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The owner of the mobile live your outstanding battery level

The owner of the mobile live your outstanding battery level

Nothing is free. As if there was any doubt, researchers from Purdue University and Microsoft, have come to the conclusion that free applications spend a lot more battery life on mobile than they are extra. The reason was simple: the application seeks location of the owner to palm appropriate publicity to its geographical location and profile consumer.

The researchers analyzed the tool Eprof, six of the ten most downloaded applications (games and Free Angry Bird Chess, the Facebook app, the NYT, CNN, Mapquest maps) and saw its Android mobile operating both as the Windows Mobile.

One of his conclusions is that between 65% and 75% of the energy of these applications is lost in advertising modules, but also found an energy inefficiency in the design of applications and proposes a change of routines in the presentation of the same , with which would save between 20% and 65% energy.

In 2015 the applications market will lead you to industry revenues of 35,000 million dollars, say scientists at the presentation of their work. A parallel growth in the popularity of smartphones, but the more necessary is the motive, the more functions adopted, unless your battery lasts, which is a problem of increasing concern to consumers.

These researchers set out to track the expenditure of energy in application development and subsequent use in mobile phones. They found that the total discharge pending a search spends 10% to 50% of total energy, tracking of user data (location, phone number) from 20% to 30%%. The function of the application itself spends only between 10% and 30% of energy. For example, in the case of Angry Birds, play only consumes 20% of the application.

Most of the applications analyzed are connected to open with about 35 links that range from the location, which means starting the GPS, which consumes 15% of the power-to third actors, as Flurry, dedicated to the data mining, or coloring Khronos interface screen for games and consumes 9%. In the case of Free Chess during the 33 seconds it takes to open fully connected to 37 other resources, the main advertising AdThread feeding on demand, according to the profile user dle.

Not Without My iPhone

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smartphones

Manuel Sánchez-Blanco, embodies Galvan Gonzalez Gomez Moreno with their smartphones.

“No, not give up my iPhone,” said Pablo Gonzalez Moreno. ”I have informed at possible opportunities and castings in time, “says the actor and designer for 27 years. Thousand euros is a border too far, an unreachable horizon as salary, but this is not prevented from carrying in his pocket a unit equivalent to one month’s salary. The tablet Apple has become a tool to unite leisure and work, should have it. Only in the last quarter of 2011, Apple sold 15 million iPads and 37 million iPhones. On the Internet there are plenty of comparisons to such a great figure, “outsells Apple iPhone that people are born daily in the world.” A total of 402,000 phone with the apple in front of 300,000 new people on the planet. In total, the sum reaches 180 million iPhone distributed worldwide and 60 million iPads.

With these figures, it stands to reason that these devices have been democratized, which are available to all, despite its high price. The tablet of Steve Jobs range from 399 to 849 euros, depending on model. For mobile, the price is between 499 and 799. It seems an offer tailored to the circumstances, but there are always corners to get them through a significant discount. Normally, access to the iPhone was done with a strategy of negotiation with the operator. There are real experts in this area popular. Those who know what time it is better to request a change of company or renegotiate the term contract.

“I have informed at opportunities,” says an actor and designer

This is how Gonzalez Moreno took his precious phone, which does not quit.His last service is to download applications. It has filled eight screens, but has a favorite: Sizer, to take measures to almost anything.

According to the National Observatory of Telecommunications and Information Society , Spanish 16.6 million were connected to the Internet daily in 2011. The most active between 16 and 24. The following 24 to 34. The study notes that it is the preferred communication link both as students and unemployed workers.

Spanish is 16.6 million daily Internet contectan

David de Ugarte, a member of the Indian Cooperative Group , defined categorically: “The smartphone is the home of this generation. The mobile first, and the mobile Internet, then their independence freedom and privacy that the Internet brings us from having a space, a home. It is therefore indispensable. “

The analyst puts the focus on the price of the connection, rather than the device itself: “In the second half of the nineties the Internet was limited and expensive. Then the casualization of the youth were already well advanced, however, we were in basic Internet to reduce costs preferred losing the connection. The fund is the same that made the Mediterranean countries, with strong housing bubbles, came before the universalization of the mobile Internet, while in Germany or the United States occurred otherwise. “

“They have to offer
that image are
the last, “says an expert

Apart from the look cool , of indulgence, or keep up, there is a marked tendency of the market. These small mobile devices are relegated to the personal computer to the office. A recent study by IDC is corroborated: PC sales fell 25% in the fourth quarter of 2011. The total was 34%. The consultancy predicts a collapse of this sector in 2012, down 17%. During the latter part of 2011, the tablets increased by 113% e-book readers 37% and 24% smartphones.

That is, for a similar price, you prefer a less powerful machine, usually without a keyboard. What is clear is that no one is willing to live without constant connection to the network Despite the fever for Apple products, not everyone wants an iPhone. Some also opted for the Android system, high-end.

“I look more with friends
who have WhatsApp, ”
confesses a young

For Manuel Sánchez-Blanco (Pontevedra, 1979), mining engineer and entrepreneur, Steve Jobs’s inventions are too elitist. It is clear from the Galaxy Samsung Nexus, the most advanced mobile operating system from Google. Sánchez-Blanco combines with odd jobs to find investors for its renewable energy company. Emphasizes that its decision is more than thoughtful: “I want an iPhone at all. My bet is for a more open and compatible “.

Victor Sampedro, Professor of Public Opinion at the Universidad Rey Juan Carlos de Madrid, finds no grounds for surprise. Compared with the general comment when he was a few years ago with mobile immigrants: “It’s the only way to be located to find out where there is free as a floor or work, which is what we have come, and not to lose the family. Getting online is deprived of the possibility of never connect with the host society. “

In the same vein, consider that nimileuristas have phones for several reasons: “They need to tell everyone they need to find something better than the garbage or leave the work stoppage, and that when this hypothetical offer to prove that there is no hanging , answering calls, messages, emails and they have, thanks to its connection likely to be exploited at work longer hours with their own digital media. They also have to provide the image that are to last, a day. “

Sampedro considered to be a way of demonstrating status beyond work: “They are also markers of your social value, which should correspond to a living wage, a full emotional life. They are our tools do and want. We took over saying, ‘This is us’,’ this can become. “ Obviously, when you have a routine of communication flows, it is very difficult to do without: lose what you had previously. “

Galvan embodies Gomez (Jerez, 1978) studied journalism and worked as a cultural manager in a district of his hometown. Her husband’s work has brought him to Madrid, unemployed and tired of throwing resumes, has signed up for classes to improve her English and get an official Cambridge. It is the eternal prototype connected. For classes and job search uses iPhone and iPad. An application that stands out above the rest: WhatsApp. ”I look and I see myself more with the friends I have in this service than the rest,” he explains. Something of one who lives on a tight budget.

“The Internet is a niche of self-employment”

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Martin Varsavsky

Martin Varsavsky during your presentation

What unites Mejide Risto, Iberia and CEO of Red.es ? They gather this week in Burgos to share his passion for social networks in the second edition of iRedes , Congress Latin American social networks in which debate on the future of social platforms and their links with business, media and citizens.

Adsuara Borja, president of Red.es (public company dependent SETSI dedicated to the promotion of information society) opened the conference by stressing that the vocation of public administration is down to the street and act with people. ”We have gone from open governmentto a third phase in which social networks to force the administration closer to citizens, “said Adsuara.

Speaking to this newspaper stressed that Red.es Adsuara has already made a good development of information society and that their work is “managing adolescence” and consolidate the Internet matures in Spain.

Although, according to data from the European Union, Spain is below the average of the neighboring countries in access to the Internet, Red.es CEO believes that Internet boost phase is over . ”The Internet is new niche for self-employment and business generation.” In a crisis horizon, Adsuara Red.es see as a good incentive to help businesses create employment and business models through the Internet.

Under iRedes, Adsuara has welcomed the good image of Spanish companies and their international technology and has committed to strengthening the common language and not be overcome by a network in English only.

The employer Varsvasky Martin said in a conference based on himself, explained how to make use of social networks to have enough time to run your company (Fon, with little presence in Spain) and encourage others as the online language school Busuu , or Tumblr .

Varsavsky recommends no TV, no time to dedicate to groom and spend more time watching sport. The entrepreneur (founder of Jazztel) has clarified that his community of followers on Twitter you are a big help to answer questions daily, “he answers Twitter better than Google”, said while sharing their daily routines that pass by stepping the only office in the morning and solve most instant messaging meetings.

After a first-time-oriented uses, successes and good practice today is no realistic part: the payment of compensation. How to do business with social networks, their approach to electronic commerce and the presence of oriented companies monetize their business.

Vodafone will sell the new iPhone tomorrow from 299 euros

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Vodafone

Vodafone

Vodafone will launch tomorrow the new iPhone in Spain associated with flat rate plans from 299 euros to 489 euros, prices will be valid for both new and current customers, as the British firm did not apply its policy of eliminating subsidies lasa tablets , or other devices mobile Internet access from laptops (USB modems), and devices associated with Vodafone at Home and Vodafone ADSL. Orange will market but also, a few hours to put it on sale, has disclosed no price or conditions for “confidentiality reasons” while Movistar will not distribute the new Apple tablet in its distribution network.

Vodafone is the operator that has turned more to promote the iPad 3.Will market their fees associated with mobile internet (via USB modem or PC tablets) with shares from 15 euros per month. Thus, with the 10GB Mobile Internet rate (45 euros per month plus VAT) you can get the tablet and for 489 euros with 500MB Mobile Internet rate. In addition, customers who have their mobile with size flat rates (excluding XS), benefit from a 25% share forever in your Mobile Internet rate.

The operator will open two stores tomorrow two stores (one in Madrid (Goya) and another in Barcelona (Portal)) from half past eight and invite guests to breakfast early birds and the first 100 will be a complimentary accessory operator for its new iPhone. In addition, customers may wish to benefit from the plan re-opens the operator to benefit from a discount on the new iPhone to deliver the iPad 1 or iPad 2.

Is it possible to read a long time in a tablet with as much distraction?

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Tablets

Tablet

The electronic book reader tablets are realizing that while a book printed or electronic, black and white, is direct and invite you into reading, a tablet offers a menu of distractions that can fragment the experience or even stop it cold.

Email defiantly lurks nearby. Find out the meaning of a word difficult or unknown fact is easy doing a quick search on Google. And if a book starts to become heavy, give it to download a movie or watch the message Twitter is just a few clicks away.

Some of the millions of consumers who bought tablets and tested applications ebooks Amazon, Apple and Barnes and Noble have come to this conclusion: sit and focus on reading is more difficult than ever. ”It’s like trying to cook when there are small children around you,” says David Myers, 53, a systems administrator in Atlanta, which in December bought a Kindle tablet Fire. ”If a child does something stupid, you have to stop cooking and fix the problem, then continue cooking.”

For publishers, there is a potential danger: that clients are passed to the tablets and then be careful not to invite a lot of reading. Will they then those readers that Internet movies or spend their free time?

For publishers, there is a potential danger: that clients are passed to the tablets and then be careful not to invite a lot of reading

Maja Thomas, senior vice president ofHachette Digital, Hachette Book Group, does not think that will happen.”Someone who does not have the habit of reading and buying a tablet that will offer you many opportunities to read,” he says, adding that the tablets tend to include applications for electronic books. ”Our hope is that will increase the number of people who read.”

Sales of electronic readers soared during the holiday season, according to the Pew Research Center. But it is possible that publishers are losing enthusiasm for tablets and electronic reading devices. A recent study byForrester Research shows that 31% of publishers believe that the Cases and other similar tablets are the ideal platform for electronic reading, a year ago, 46% thought so.

“The tablet is tantalizing,” said James McQuivey, Forrester Research analyst who led the study. ”Not for to tell you that now might be onYouTube. Or send email constants appearing on the screen and tell you that just received an email. The act of reading becomes a competition “.

Indeed, the basic menu provides links to Kindle Fire videos, applications, Internet, music, newspapers and books, turning the book into another menu option. The same applies to the versatile iPad, Allison Kutz, a 21 years his senior year at the University of North Carolina, bought in 2010. You have to constantly monitor the urge to take a look at other means. He says the only time you can focus on reading a book is in a plane because it does not have Internet access.

The problem of changing habits of readers has been widely discussed by executives from Amazon, maker of the Kindle and Kindle Fire. Russ Grandinetti, vice president of Kindle content, explains that one reason why the original Kindle, which was released in 2007 for $ 399 was not designed as a multipurpose device was that people could immerse themselves in reading without interruptions. Now, the new Kindle Fire, which costs $ 199, has been designed to complement the first Kindle.

Many publishers believe that the market for printed books and equipment exclusively for reading electronic books will not disappear. Voracious readers were the first to snag e-books, because they valued their convenience, portability and applications that enable browsing texts. Now those e-books are lighter, more elegant, and cost less than $ 100, so that people are wary of technology and all they want is a device just for reading have little incentive to switch to a better one.

31% of publishers believe that the Cases and other similar tablets are the ideal platform for electronic reading, a year ago, 46% thought so

While e-readers are still considerably cheaper than the tablets, there may be market for them. But McQuivey believes that these probably end up moving to electronic books in black and white.

For Erin Faulk, legal advisor for 29 years and avid reader of Los Angeles, the era of e-readers have had an important consequence: it has accumulated many more books than she defines as “ST” (unfinished).But he adds that is also buying more titles. ”Lately I favor books that make me forget that I have a world of entertainment at your fingertips,” he says. ”If the book is not good enough to get it, I have better ways to use my time.”